By STAFF Writer
November 15, 2011
An economics professor at University of Texas-Austin has published a book which says that beauty brings many real life benefits to people. For about 20 years Daniel S Hamermesh, the author of the book "Beauty Pays", has studied the economics of beauty. The economics professor says that attractive people generally enjoy much more advantages than their bad-looking counterparts. Using his research, he has collected the notes that says beautiful people are far more likely to be satisfied with their lives, earn more money and get a bank loan with much more ease and marry a highly educated and a good-looking spouse.
Beauty is hard to define. But, as Hamermesh said, a symmetrical face is generally considered beautiful. The expressions and the overall gestalt are also important. In the book Hamermesh said that better-looking people are also more productive than the average ones which lead to higher sales and also higher profits. The book has also given a description of how beauty generates higher revenue and ugliness generates penalty. Hamermesh wrote that good-looking people earned as much as $US 230,000 more in their lifetime than the others with average looks. These figures are however based on an estimate of $US 20 an hour of the year 2010 salaries.
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The earning disparity becomes even greater when gender is taken into account. Good-looking women earn up to four percent more while the handsome men earn up to three percent more.
In the 90's when Hamermesh's early research circulated, comedian Jay Lenko joked that if it was true then why did the Dallas businessman Ross Perot earn more than the actor Rob Lowe. To this the veteran economist replied, "Look, we don't talk about individuals; we talk about the average good-looking person and the average bad-looking person. There are always outliers."
So, it really is high time you start making an effort to look beautiful. Spend few dollars on your beauty product every month and earn in hundreds and thousands.
So, it really is high time you start making an effort to look beautiful. Spend few dollars on your beauty product every month and earn in hundreds and thousands.
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November 15, 2011 | 0
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