By CITIZEN Journalist
August 06, 2011
The big question which strikes me everytime I search for Rakhi Gifts on Google is to why every year the number of websites increasing to sell Rakhi on Raksha Bandhan online. Is it that the profit margin is more than four times if all the expenses and investments are substracted.
To some extent I do agree with my thoughts as one Rakhi in the market near my house just cost somewhere between Rupees 20 to Rupees 50, and on Rakhi selling websites the minimum cost of a Rakhi is around Rupees 150, which goes up to couple of thousands.
Is this the secret of selling Rakhi online with few most searched keywords such as Send Rakhi to India, Send Rakhi to USA, Send Rakhi Worldwide, Send Online Rakhi, and more. There is one more catch to online Rakhi selling, and that is its weight. The courier cost, or in other words the delivery cost, of Rakhi is the minimum due to the light weight nature of the product.
Lets take a quick tour of Google on top 5 websites selling online Rakhi. When I searched on Google 'Send Rakhi to India,' the below sites were in the top 5 position, excluding the sponsored links mounted there:
- www.gujaratgifts.com/send-rakhi-to-india.html
- www.onlinerakhistore.com
- www.sendrakhitoindians.com
- rakhi.indiangiftsportal.com
- www.rakhimela.com
Next, I changed the country from India to USA and searched on Google. Below is what I see in the top 5 place:
- rakhi.indiangiftsportal.com/send-rakhi-us.html
- rakhi.rediff.com
- www.onlinerakhistore.com/rakhi-to-usa-c-15.html
- www.rakhisale.com
- www.sendrakhistoindians.com/rakhi-to-usa-c-88.html
Let me reverse the notion of my search and use the word Buy instead of Send. Below is the result:
- rakhi.indiangiftsportal.com/rakhi-delivery-outside-india.html
- www.buyrakhionline.com
- www.onlinerakhistore.com/rakhi-gift-hampers-c-19.html
- hinduism.about.com/.../toprakhishoppingsites/Top_Rakhi_Shopping
- www.rakhimela.com/category/silver-rakhi-india
I searched for Send Online Rakhi and below is the result:
- rakhi.indiangiftsportal.com/rakhi-by-price.html
- www.onlinerakhistore.com
- www.onlinerakhistore.com/rakhi-to-usa-c-15.html
- www.rakhimela.com
- shopping.indiatimes.com/Raksha-Bandhan/ctl/20375538
Hmm...
I got the big players who are doing well this August in selling online Rakhi. In the above 4 searches the Top Rakhi Shopping Sites are:
- indiangiftsportal.com
- onlinerakhistore.com
- rakhimela.com
- sendrakhitoindians.com
Looks just virtual. Or does it has any practicality for me is not yet known, but of course the online Rakhi selling websites are too much helpful to Indians living abroad. Just few mouse clicks is what it takes for the sisters in USA, Canada, Europe, Australia and other overseas places to show their love to beloved brothers on the festive occassion of Raksha Bandhan.
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August 06, 2011 | 6
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