Is Sending Rakhi Online Virtually Practical - A CJ Inside Story

By CITIZEN Journalist
August 06, 2011

The big question which strikes me everytime I search for Rakhi Gifts on Google is to why every year the number of websites increasing to sell Rakhi on Raksha Bandhan online. Is it that the profit margin is more than four times if all the expenses and investments are substracted.

To some extent I do agree with my thoughts as one Rakhi in the market near my house just cost somewhere between Rupees 20 to Rupees 50, and on Rakhi selling websites the minimum cost of a Rakhi is around Rupees 150, which goes up to couple of thousands.

Is this the secret of selling Rakhi online with few most searched keywords such as Send Rakhi to India, Send Rakhi to USA, Send Rakhi Worldwide, Send Online Rakhi, and more. There is one more catch to online Rakhi selling, and that is its weight. The courier cost, or in other words the delivery cost, of Rakhi is the minimum due to the light weight nature of the product.

Lets take a quick tour of Google on top 5 websites selling online Rakhi. When I searched on Google 'Send Rakhi to India,' the below sites were in the top 5 position, excluding the sponsored links mounted there:

• www.gujaratgifts.com/send-rakhi-to-india.html
• www.onlinerakhistore.com
• www.sendrakhitoindians.com
• rakhi.indiangiftsportal.com
• www.rakhimela.com

Next, I changed the country from India to USA and searched on Google. Below is what I see in the top 5 place:

• rakhi.indiangiftsportal.com/send-rakhi-us.html
• rakhi.rediff.com
• www.onlinerakhistore.com/rakhi-to-usa-c-15.html
• www.rakhisale.com
• www.sendrakhistoindians.com/rakhi-to-usa-c-88.html

Let me reverse the notion of my search and use the word Buy instead of Send. Below is the result:

• rakhi.indiangiftsportal.com/rakhi-delivery-outside-india.html
• www.buyrakhionline.com
• www.onlinerakhistore.com/rakhi-gift-hampers-c-19.html
• hinduism.about.com/.../toprakhishoppingsites/Top_Rakhi_Shopping
• www.rakhimela.com/category/silver-rakhi-india

I searched for Send Online Rakhi and below is the result:

• rakhi.indiangiftsportal.com/rakhi-by-price.html
• www.onlinerakhistore.com
• www.onlinerakhistore.com/rakhi-to-usa-c-15.html
• www.rakhimela.com
• shopping.indiatimes.com/Raksha-Bandhan/ctl/20375538

Hmm...

I got the big players who are doing well this August in selling online Rakhi. In the above 4 searches the Top Rakhi Shopping Sites are:

• indiangiftsportal.com
• onlinerakhistore.com
• rakhimela.com
• sendrakhitoindians.com

Looks just virtual. Or does it has any practicality for me is not yet known, but of course the online Rakhi selling websites are too much helpful to Indians living abroad. Just few mouse clicks is what it takes for the sisters in USA, Canada, Europe, Australia and other overseas places to show their love to beloved brothers on the festive occassion of Raksha Bandhan.

< -- Advertisement ---------------------------------

Amazon Rakhi Store

Rakhi Spl Tradit ional decorated pooja & kaju katli

Price:

$11.00

Dimension: six inches approx

• Traditional Handmade decorated pooja thali & kaju katli sweets
• Thali dressed in glitering gold with golden lace decoration.
• Things included - rakhi, rice, tika, diya, supari (betel nut) and ganesha.
• 100 gms Kaju katli
• Weight: 1.1 pounds

Send Rakhi Now! Rakhi Spl Tradit ional decorated pooja & kaju katli

--------------------------------------------------------- >


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'Send Rakhi To India' Echos Online Offline Biz Houses This August

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August 06, 2011 | 6 comments

'Send Rakhi To India' Echos Online Offline Biz Houses This August

By STAFF Writer
August 05, 2011

INDIA NEWS - Ancient Vedic festival Rakhi, also known as Rakhsha Bandhan, gets greater market both online and offline. The online B2C companies in India such as VirtualRakhi.com, Rakhi-Gifts.com, SendRakhiGiftsToIndia.com, RakhiFestival.com, rakhi.indiangiftsportal.com, Rakhi.Rediff.com, festivals.iloveindia.com/rakhi, Raksha-Bandhan.com have already launched their Rakhi Store months ago to attract its global customers who wants to send rakhi to India and other countries.

Indian postal department is also playing a major role to celebrate this relationship celebration between brothers and sisters. The department has launched special envelops for sending Rakhis which is pre-gummed with peel-off strip to ensure proper and safe delivery of Rakhis. These tear and water-resistant envelops cost just Rs. 5 per piece.

Riya Arts & Exhibition Solutions is organizing a Rakhi Mela, The Shopping Carnival, between 10th and 13th August at Bansal Bhawan in New Delhi for exhibitors to launch, market, showcase, sell and promote their brands. Apart from Rakhi, there will be other consumer and lifestyle products in the Rakhi Utsav. Below are other details of the carnival:

Rakhi Utsav 2011 Venue - Bansal Bhawan, New Delhi, India
Event Date - August 10 - 13' 2011
Business Timing - 10Hrs to 22Hrs
Public Timing - 10Hrs to 22Hrs
Industry - Household Consumables
Exhibitors - More than forty
Visitors - More than three thousand
Coverage Area - 4000 Square Feet


Rakhi Utsav Organizer:
Riya Arts & Exhibition Solutions
A-1/301, Sector-17, Rohini, Delhi, India
Tel:+(91)-(11)-27882324


Budget Hotels Near Bansal Bhawan, Delhi:
Grand President Hotel - 17A/8, karol bagh, Old Rajender Nagar, New Delhi, (011) 45064781
Shangri-La Delhi - 19 Ashoka Road, Connaught Place, Near Windsor Place, New Delhi, (011) 49815017
Hotel Opera - A-422 road no-6, Mahipalpur extension, Near IGI Airport, New Delhi, (011) 26783398
The Corus - KFC Inner Circle, Rajiv Chowk, A Block, Connaught Place, New Delhi, (011) 23315903
Hotel Broadway - 4/15 A, Near Delhi Gate, Daryaganj, New Delhi, (074) 28127012
The Metropolitan - Bangla Sahib Road, DIZ Area, New Delhi, (011) 42500200
Palace Heights - Radial Road 5, D Block, Connaught Place, New Delhi, (011) 43582610

< -- Advertisement ---------------------------------

Amazon Rakhi Store

Rakhi Spl Tradit ional decorated pooja & kaju katli

Price:

$11.00

Dimension: six inches approx

• Traditional Handmade decorated pooja thali & kaju katli sweets
• Thali dressed in glitering gold with golden lace decoration.
• Things included - rakhi, rice, tika, diya, supari (betel nut) and ganesha.
• 100 gms Kaju katli
• Weight: 1.1 pounds

Send Rakhi Now! Rakhi Spl Tradit ional decorated pooja & kaju katli
--------------------------------------------------------- >


Read More

Is Sending Rakhi Online Virtually Practical - A CJ Inside Story

SHARE THIS NEWS

Read More

August 05, 2011 | 11 comments