According to several tasks and agendas that music for ads has to fulfill, six categories have been made. In each of these categories, this free music for advertising serves the promotional goals for several domains. The use is not just intended for these attributes but also is interdependent and interrelated to each other.
These categories are Entertainment, Structure and Continuity, Lyrical Language, Memorability, Targeting and Authority Establishment. A detailed information regarding this has been provided in the following link.
Do check it out: http://www.melodyloops.com/music-for/ads/
Free music for advertising has been recently developed and various music companies such as APM Music, Elias Arts, Gerrit Kinkel Productions, Jingle Punks are gaining popularity with their music for ads.
The challenge in today's world for advertisers is to construct a rational and practical experience that can diffuse images and music with psychological and social motivation. This process generates a likeness towards the product and appeals the common mass,thereby helping the advertisement to succeed.
The free music in ads can therefore be regarded as functioning more like a bridge between the viewers and advertisements.
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