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| Google Instant, Instant Search By Google |
Google speeds up with its new product Google Instant. Announced Wednesday by CEO Eric Schmidt at the IFA show in Berlin, Google Instant is the new definition of its search engine.
Google shifts the fundamental of searching with Google Instant. Instead of thinking search as an outcome, Google tries to make people think search to be a process. In Google Instant you constantly refine your query without 'searching' actually, or hitting the 'enter' button.
Google bets that this is the world of instant communication, so why not the search engine be instant. The Google Instant will produce a search with every keystroke. Not only this, even the sponsored links will change with every keystroke.
Schmidt said in his keynote address in Berlin, "We're trying very hard to get you something fast... Never underestimate the power of fast. Quick, quick, quick-we want to help you right now." Later in the speech, he also spoke of Google understanding what users want before they've even asked for it, in almost psychic-like fashion: "We can understand things like what you really meant."
Google Instant is surely the biggest change in Google. The moment one types anything, the page produces information and the button of "I'm Feeling Lucky" vanishes. The Instant, technically speaking, is something unquestionably amazing.
Google Instant tries to understand what is in your mind and show suggestions accordingly. So, no need to finish typing and no need to hit the enter button with Google Instant.
Video: Sergy Brin, Co-founder of Google Inc., says Instant to Draw More Users
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