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What's Trending At Twitter: A Lab42 Findings




By STAFF Writer
August 21, 2011

TECHNOLOGY NEWS - Lab42 asked five hundred Twitter users recently about how they use this social media site, what makes them determine whom to follow, which celebrities do they follow, and many more such questions. Below is the result of the findings:

How often do you access Twitter?

33% - multiple times a day
33% - daily
19% - a few times per week
5% - a few times per month
6% - rarely/never

Where do you access Twitter from most often?

64% - Twitter.com website
16% - mobile application
10% - Twitter client such as Tweetdeck, Hootsuite etc.

How often do you Tweet?

42% - more than once per day
23% - daily
17% - a few times per week
9% - a few times per month
9% - rarely/never

Which of the following best describes why you decided to join Twitter?

33% - a friend recommendation
30% - to see what it was all about
17% - I have a lot to say/ Tweet about
15% - to follow celebrities or brands
5% - Class project/ requirement

How do you find new users to follow?

69% - friends suggestions
47% - searches
44% - recommendation from Twitter
31% - promoted Tweets

How many brands do you follow?

10% - none
31% - 1 to 5
20% - 6 to 10
18% - 11 to 20
10% - 21 to 30
3% - 31 to 50
8% - 51+

Why do you follow the brands?

66% - to get discounts
48% - to participate in contests
47% - they have interesting Tweets
30% - customer service




Which of the following celebrities do you follow on Twitter?

Lady Gaga - 33%
Barack Obama - 41%
Snooki - 27%





Lady Gaga Twitter Page




Barack Obama Twitter Page








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