Since 2009 |  Editor - Sunil Sonkar  |  Guest Post  |  Buy News At $1  |  Contact Us

Google Panda Slaps Tight On UK Tech Sites, Revolutionizing The Playing Turf

By STAFF Reporter
May 03, 2011

SEO is an inexact science and in recent times, owing to mushrooming web-pages, and exponential growth in Internet technology, search engines have been facing lots of problem in indexing pages. In fact, the ground reality is, search engine has become increasingly irritating because of unwarranted websites top the chart. Just type “SEO” on Google, and it will present you 576 million results, and ironically most of them do not have specific information on it.

Search engine optimization is a big business and frequently Google (who has the monopoly over Internet domain) when alter its ranking algorithms – which they do often – most websites catch sneeze under the diseased term called “metrics”.

The latest algorithm metrics nicknamed the “Panda Updates” has passed a shock wave much into the crowd of SEO marketers. This results a drastic change in their websites ranking and of course profit.

Many prominent UK tech sites have suffered from this recent “Google dance”, dropping their rankings drastically, demoting the sites because of unscrupulous means of writing contents and other several factors. The update has also affected on the European Commission, Microsoft-owned Ciao, which will virtually vanish from search results because of downgrading.

On the other hand, many sites such as Google’s own YouTube as well as other tech sites such as Techcrunch and Mashable and newspaper websites such Mirror and The Independent gets benefited with the Panda Update.

How often Google algorithm play its part?

You can expect future sweeping and effect could be drastic because Google more often change in its algorithm several times a year. Most of the times changes are subtle and affect on websites are long term rather short term jerks.

Basically backlinks are the strongest way to promote your sites. These are a sort of “vote of confidence” and search engine looks for how many actually vote for you.

The recent Panda Update dismisses those sites, which are made by tools such as autoblogging or for the sole purpose of using AdSense. A site with overflowing ads actually ranks low and gets a severe slap by the Panda.

To Make Panda Happy

  • Do not link to low quality sites. It’s better not to be linked with poor quality site than get a backlink from a low ranked site. Google considers it as a matter of negative relationship.
  • Focus backlinks from high quality sites of your niche. Directory and article submission are also worthy but of high quality.
  • Its better to focus primarily on content because in recent algorithm it has been experimented that a good quality, genuine content will rise to the ladder easily rather than high quantity though scrapped from other sites. Also, attach a blog to your site; blogs are the best way to keep your site fresh. Moreover, Google gives special attention to blogs. 
  • Best to build your brand and to know and to be known is Social Media. It is the best way to share your value.

Based on the research it is found that the Google algorithm is accurate at pinpointing sites quality. Therefore, if you have the conviction your site is of high quality, it will surely be impacted with the Panda.

When Panda will not be impressed with you?

  1. Duplicate content is the worst enemy of Panda. This can be applied to a page, a site or in worst cases both. Even poorly rewritten content is also an irritation for Panda.
  1. A high percentage of pages with low quality and duplicate content.
  1. Inappropriate adverts can also put your site on the low pedestal.
  1. Black or grey hat SEO technique such as a page is optimized with different keywords and not matched between page content and search queries.
  1. Unwarranted use of heavy-duty keywords during on-page SEO.
  1. High bounce rate.
  1. Minimum time stay.
  1. High percentage of boilerplate content.
  1. Low or no quality inbound links.
  1. No mention or links from social media or other high rated sites.


The Losers:

Losers from Google's 'Panda' UK update

domain
New Search Visibility
 Old Search Visibility
 difference
 loss in %
source: Search Metrics
moneypage.com
25
39231
-39206
-99.94
pricedash.com
127
55141
-55014
-99.77
njobs.org.uk
92
30693
-30601
-99.7
voucherstar.co.uk
126
38748
-38622
-99.67
osoyou.com
96
26668
-26572
-99.64
zath.co.uk
161
39768
-39607
-99.6
shoppingvouchers.co.uk
134
30056
-29922
-99.55
discountshoppinguk.co.uk
491
66270
-65779
-99.26
just-food.com
293
39282
-38989
-99.25
webdevelopersnotes.com
583
54948
-54365
-98.94
netvouchercodes.co.uk
1935
152376
-150441
-98.73
pocket-lint.com
2128
165956
-163828
-98.72
killerstartups.com
869
52717
-51848
-98.35
wakoopa.com
1334
71525
-70191
-98.13
aceshowbiz.com
907
46188
-45281
-98.04
everydaysale.co.uk
3822
175800
-171978
-97.83
hotfrog.co.uk
1124
44863
-43739
-97.49
phonesreview.co.uk
864
33418
-32554
-97.41
electricpig.co.uk
1678
60882
-59204
-97.24
kgbanswers.co.uk
1009
31427
-30418
-96.79
biznut.co.uk
3865
118715
-114850
-96.74
shopsafe.co.uk
1064
32359
-31295
-96.71
themecraft.net
1163
34070
-32907
-96.59
cylex-uk.co.uk
2010
56744
-54734
-96.46
whosdatedwho.com
2314
60476
-58162
-96.17
itproportal.com
1245
32533
-31288
-96.17
autopartstrader.co.uk
1162
30282
-29120
-96.16
screenrush.co.uk
1093
27930
-26837
-96.09
techworld.com
1400
34923
-33523
-95.99
qype.co.uk
5307
126801
-121494
-95.81
wikio.com
1819
43194
-41375
-95.79
couponsnapshot.co.uk
1845
41463
-39618
-95.55
airfaresflights.co.uk
4100
89924
-85824
-95.44
suite101.com
1658
35957
-34299
-95.39
techeye.net
1879
38828
-36949
-95.16
computerweekly.com
1733
35299
-33566
-95.09
justtheflight.co.uk
2500
50806
-48306
-95.08
associatedcontent.com
2239
44158
-41919
-94.93
radioandtelly.co.uk
2539
49276
-46737
-94.85
dooyoo.co.uk
14654
282837
-268183
-94.82
hunkymalestars.com
1638
29970
-28332
-94.53
visit4info.com
2092
36365
-34273
-94.25
ciao.co.uk
20723
335697
-314974
-93.83
ezinearticles.com
3577
56704
-53127
-93.69
savoo.co.uk
4047
56118
-52071
-92.79
soccerlens.com
2216
29481
-27265
-92.48
fanpix.net
3340
43163
-39823
-92.26
twenga.co.uk
5690
71095
-65405
-92
reghardware.com
6133
72206
-66073
-91.51
aboutbritain.com
2877
33327
-30450
-91.37
wikio.co.uk
10627
114833
-104206
-90.75
markosweb.com
12844
136590
-123746
-90.6
reviewcentre.com
68096
648704
-580608
-89.5
pcwb.co.uk
3447
31890
-28443
-89.19
trustpilot.co.uk
3868
35230
-31362
-89.02
articlesbase.com
4139
36568
-32429
-88.68
voucherhub.com
9756
84783
-75027
-88.49
comparestoreprices.co.uk
5658
48219
-42561
-88.27
xomba.com
4050
33916
-29866
-88.06
promotionalcodes.org.uk
31992
262717
-230725
-87.82
worldtravelguide.net
6245
47922
-41677
-86.97
idealo.co.uk
5846
44100
-38254
-86.74
yourcounty.co.uk
5094
37145
-32051
-86.29
freedownloadscenter.com
6349
45040
-38691
-85.9
hubpages.com
26099
182704
-156605
-85.72
voucherseeker.co.uk
9086
62342
-53256
-85.43
buzzle.com
7113
47319
-40206
-84.97
mahalo.com
31609
166781
-135172
-81.05
play.com
305883
336067
-30184
-8.98
techwatch.co.uk
12341
56793
-44452
-78.27
computing.net
11689
50721
-39032
-76.95
vouchercodes.com
21481
91535
-70054
-76.53
soft82.com
8747
37062
-28315
-76.4
londontown.com
10315
41456
-31141
-75.12
shopping.com
15402
59608
-44206
-74.16
broadbandgenie.co.uk
11156
43181
-32025
-74.16
wisegeek.com
21680
83584
-61904
-74.06
flightmapping.com
13086
47787
-34701
-72.62
ehow.co.uk
33402
120596
-87194
-72.3
brothersoft.com
90625
295898
-205273
-69.37
yourdictionary.com
20625
60991
-40366
-66.18
discountvouchers.co.uk
65751
178428
-112677
-63.15
techradar.com
49761
116832
-67071
-57.41
myvouchercodes.co.uk
289948
661560
-371612
-56.17
answers.com
142129
310111
-167982
-54.17
pcadvisor.co.uk
39730
85628
-45898
-53.6
ehow.com
93902
201781
-107879
-53.46
shopzilla.co.uk
40470
86937
-46467
-53.45
fairinvestment.co.uk
43728
92214
-48486
-52.58
money.co.uk
25726
53588
-27862
-51.99
buyyourcar.co.uk
41542
85021
-43479
-51.14
mobileshop.com
35495
69436
-33941
-48.88
mydeco.com
34252
63063
-28811
-45.69
reevoo.com
38253
65519
-27266
-41.62
squidoo.com
52450
81811
-29361
-35.89
about.com
543243
760583
-217340
-28.58
passport.net
94318
122568
-28250
-23.05
softonic.com
184838
225647
-40809
-18.09

The Winners:

Winners from Google's 'Panda' UK update

domain
New Search Visibility
 Old Search Visibility
 difference
 Percentage
source: Search Metrics
ebay.co.uk
1469346
1034302
435044
42.1
techcrunch.com
174797
124220
50577
40.7
national-lottery.co.uk
292053
209357
82696
39.5
econsultancy.com
186175
135804
50371
37.1
thisismoney.co.uk
234717
180377
54340
30.1
siteslike.com
175869
140279
35590
25.4
mirror.co.uk
275876
220937
54939
24.9
blogspot.com
1006719
819832
186887
22.8
mashable.com
295137
240714
54423
22.6
itv.com
345470
282300
63170
22.4
metro.co.uk
181507
149271
32236
21.6
independent.co.uk
471896
388280
83616
21.5
mozilla.org
146282
122471
23811
19.4
youtube.com
8856696
7446902
1409794
18.9
vimeo.com
168979
142182
26797
18.9
wordpress.com
331836
279738
52098
18.6
laterooms.com
150533
127297
23236
18.3
dailymotion.com
577590
490328
87262
17.8
soundcloud.com
150998
128569
22429
17.5


0 comments:

Post a Comment

User comments posted on Asia Pacific News website are the sole views and opinions of the comment writer and are not representative of any of our staff, writer, agency, reporter or citizen journalist. We accept no liability and will not be held accountable for user comments.

We reserve the right to edit, to remove or to censor any comments.

Webmasters seeking for backlinks may contribute a guest post with two outbound links (Home page and internal page) and submit it in the below comment box, which will be shifted to blog post under suitable category by moderator.