By STAFF Writer
World's best footballer, Leo Messi, joins videogame franchise. In March 2012 Messi will make his first appearance on the cover of FIFA Street.
Publisher Electronic Arts (EA) signed Argentina and Barcelona superstar Messi a week ago to a multi-year endorsement contract. Under the agreement Messi is to become global face, Ambassador, of the SPORTS FIFA franchise of EA. He will be utilized in social media activities, features on packaging and in all advertising and marketing campaigns for EA.
EA SPORTS FIFA series is in its 19th year and FIFA 12 have sold record-breaking 3.2 million copies in first five days after launching.
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| FIFA Street Leo Messi Screenshot |
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| FIFA Street Leo Messi Screenshot |
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| FIFA Street Leo Messi Screenshot |
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